Co-Founder & Lead Analyst

“If you know anything about television, you probably know Alan Wolk.” That’s how
Adweek introduces Alan Wolk, the co-founder of TVREV, a leading media analyst firm,
and the best-selling author of ” Over The Top. How The Internet Is (Slowly But Surely)
Changing The Television Industry .”

Wolk has established himself as one of the industry’s most influential thought leaders,
especially noted for his deep understanding of the intersection of streaming and
advertising. As the creator of the acronym FAST (free ad-supported streaming TV), he
has been instrumental in guiding TVREV to become a pivotal resource in the media
industry, navigating the transformative shift to streaming.

His prowess extends to his widely acclaimed reports that have significantly impacted the
industry. TVREV’s works on Local TV, the FAST ecosystem, and ACR data are
particularly notable, offering incisive analyses and forward-thinking insights. These
reports have not only shaped industry discussions but also provided clear, actionable
intelligence for media professionals.

What sets Wolk apart is his unique ability to demystify complex ideas in a manner that’s
easily understandable yet never oversimplified. This talent makes him a sought-after
writer, speaker, and consultant, striking a rare balance between depth and accessibility
in his communications.

As a contributing writer to multiple industry news sites, Wolk has been a voice of
authority, interviewed and quoted by everyone from NPR to The New York Times. He is
a frequent guest on Cheddar TV, offering expert opinions on breaking stories in the
media industry.

He regularly speaks about the future of television, both at conferences and to anyone
who’ll listen.